LaCie Products

LaCie designs and manufactures storage devices and peripherals to complement or extend existing central units, workstations and servers. Their products are aimed at professionals and businesses, especially multimedia professionals (digital content creators).

LaCie's competitive advantage stems from their in-house approach to R&D and design. The design of most product components (power supply units, cases, electronic components, control software, interface boards, etc.) is done in-house in order to optimise product performance. Furthermore, LaCie products boast a unique look - the fruit of over 15 years of design research. This creates instant, visible differentiation on the market.